Our country is the origin of tea, is the world's first country to discover and use of tea. Since the reform and opening up, the tea industry has been developing rapidly. It has become the important industry of the rural economy in the main producing areas and the advantage of foreign exchange. With the aggravation of the market competition, the tea industry tends to the development of brand integration, industrialization, intensive, the production base is also the road of scale, the local governments have introduced policies to support mobilize the enthusiasm of tea, tea and tea enterprises, tea industry showed a spatial aggregation and local specialization phenomenon.

Prospective industry Research Institute released the "China tea industry sales and investment demand forecast analysis report" shows, in early 2010, China has become the world's largest tea producing countries and the second largest tea exporter, but development of the industry still faces many restrictive factors, comprehensive transformation and upgrading is a general trend.

Prospective industry Research Institute of tea industry research group analysis, in the rapid development of China's tea industry, tea industry is also faced with many problems, such as tea enterprises in our country, although the quantity is multitudinous, but the lack of truly international tea industry leading enterprises and the world famous brand, has not yet formed scale standardization, standardization of tea production chain.

It is worth noting that China's tea exports are still mostly raw material products, competition at a low level of price competition, most enterprises lack of independent research and development capabilities.

Overall, the tea industry demand is still very good, the market outlook is very good.

　我国是茶树的原产地，是世界上发现和利用茶树最早的国家。改革开放以来，茶叶行业得到了迅速发展，已成为主产区农村经济的重要行业和出口创汇的优势农业行业，备受国家重视。随着市场竞争的加剧，茶叶行业趋于品牌整合、产业化、集约化的发展，各生产基地也正在走规模化道路，各地政府纷纷出台扶持政策调动茶农、茶商及茶企的积极性，茶叶行业表现出一种空间聚集和地方专业化的现象。

　　前瞻产业研究院发布的《中国茶叶行业产销需求与投资预测分析报告》显示，早在2010年我国就已经成为全球最大的茶叶生产国和第二大茶叶出口国，但行业发展仍面临诸多制约因素，全面转型升级已是大势所趋。

　　前瞻产业研究院茶叶行业研究小组分析认为，在我国茶叶行业快速发展的同时，茶叶行业也面临着较多的问题，例如我国茶叶企业虽然数量众多，但缺乏真正意义上的国际茶叶行业中的龙头企业和全球知名品牌，尚未形成有规模的标准化、规范化茶叶生产链。

　　值得注意的是，我国茶叶出口仍多为原料性产品，竞争以低层次的价格竞争为主，大多数企业缺乏自主研发能力。

　　总体来说，茶叶行业需求还是很不错的，市场前景非常良好。

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